The startup journey is never a straight line.
Mike & Taylor are no longer pursuing the business in North Carolina, so I had a choice: fold the project or pivot.
I chose to pivot.
We are moving Gentle Estate Transitions to Sarasota, Florida.
Why? Higher net worth demographics, year-round real estate market, and a massive need for "concierge" level estate services (not just junk hauling).
In this video, I break down exactly how I re-engineered the entire business in real-time:
✅ Changing the Brand Identity (from Rural NC to Coastal FL).
✅ Updating the AI Agents & Knowledge Base.
✅ Re-working the Offer for a Luxury Market.
If you want to see how fast you need to move when a startup hits a roadblock, watch this:
Note: Mike is still willing to mentor me on this new venture.