2d • 📚 Reading List
My favorite book of 2025!
Unreasonable Hospitality (Will Guidara)
I don't think I'll ever look at eating out the same old way after reading this book! Not only that, but I have taken a hard look at 'how I, and others, do business.'
Will Guidara’s core argument is disarmingly simple: excellence isn’t a mystery—it’s a decision, repeated daily, expressed through details that most people consider “optional.” Unreasonable Hospitality is a case study in how high performance is built: through standards, discipline, systems, and a relentless commitment to making people feel seen. While the setting is fine dining, the application is universal: leadership, coaching, teams, families, classrooms, and any mission where outcomes depend on humans.
For Socratic Warrior work, this book is a direct antidote to “performance paralysis.” Guidara shows that momentum comes from action, not mood—small, intentional moves that create identity (“this is who we are”) and culture (“this is how we do things here”). The hospitality mindset becomes a practical framework: anticipate needs, remove friction, and create environments where people can execute. His stories illustrate how a clear standard plus thoughtful structure turns potential into performance—without waiting for perfect circumstances.
If you coach, lead, teach, or build community, Unreasonable Hospitality challenges you to upgrade your operating system: raise your standards, obsess over the experience, and practice generosity as a strategic advantage. The message is Stoic at its core: control what you can—your preparation, your attention, your behavior—and let results follow.
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My favorite book of 2025!
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