Package and Offer Question
Hey guys! I’m currently launching a new Lead gen offer for the E-learning industry, and I’d love to hear your thoughts on its structure, value, and pricing. Pack 1 – Basic Lead Generation Ads ($99/month): - Paid Ads Set-up on Facebook, Instagram, and LinkedIn (Including Audience, Competitors research) - Ad Creatives Design - A/B Testing - Lead Qualification forms (If the client has no landing page) - Weekly Reporting Pack 2 – Lead Generation + CRO ($250): Includes everything in Pack 1, plus: - Landing Page Building and optimizing (Opt-in & Thank You Page/ Content, design, A/b test) - Retargeting (Custom & Lookalike Audiences) - Automated Lead Follow-up through email marketing to increase conversions I’m also thinking about adding a Full Sales Funnel offer in the future for $500-$600, which would include sales page building; Upsell and downsell strategies, and automated email sequences. For service delivery, I will have to outsource the ad creative design and landing page design most of the time, I’ll likely hire a designer and a landing page specialist from Fiverr or Upwork (Probably will cost around 70-200$). But for the strategy, copywriting, Retargeting, and email marketing, I will do it myself as long as i have time for it. I just want to know if there is a need for the services I am providing in this niche and if my package structuring and pricing are good.