If you’ve ever thought: “This AI stuff is overrated—the answers I get are so generic” … chances are it’s not the AI. It’s the prompt.
👉 Garbage In = Garbage Out (GIGO).
The good news: you can fix it.
Here’s the CRISP Framework (credit: 100 School 🙌) to level up your prompts:
C – Context → Give AI the business situation + constraints so it stays relevant.
R – Role → Assign it a persona (ex: senior copywriter, marketing strategist, RN with 10 yrs experience).
I – Instruction → Break down what to create, why it matters, must-haves, and success criteria.
S – Specification → Define format, tone, structure (ex: 3-paragraph email, bullet points, casual tone).
P – Performance → Set metrics/standards that separate “meh” from exceptional (ex: include stats, stay under 250 words, 5th grade reading level).
👉 Example:
❌ “Write me a social post.”
✅ “Act as a marketing strategist. Write me a LinkedIn post (150 words) for insurance agents about the risk of DIY retirement plans, using a casual but expert tone, ending with a call to book a consult.”
The second one gets you gold every time. 🏆
👉 Question for you:
Where do you feel ChatGPT gives you the most “garbage” right now—emails, posts, or lead follow-ups?
Drop it below 👇 and let’s fix it using CRISP.