What have you guys found to be most effective when writing ad copy that actually moves customers to take action? I ran two different promotions in October side by side and tracked everything I could think to track. When I reviewed the data, one thing stood out. More than half of all engagement happened during the last 30 percent of the promotion periods. Those spikes in activity lined up perfectly with the messages that said the deal was about to expire, both by email and text. After a long conversation with ChatGPT and some reflection on basic consumer psychology, I realized something interesting about my market. They weren’t motivated by scarcity or limited availability, and they didn’t respond to free value, even a $2,500 giveaway. What finally got them to move was a simple deadline, the “use it or lose it” factor. Now my challenge is figuring out how to use that insight, how to tap into that urgency and decisiveness, without having to constantly run a new deal or special promotion. Curious what approaches you’ve found that create urgency or inspire action in your market without discounting or giveaways.

What will be the one item you work on this week that moves your business better 6 months from now? I am going to work on call tracking and coaching. Almost all sales run thru our phones. Looking into AI transcribing of call recordings.

Going to see if I can sell everyone who does not win into a second place prize of a free trailer or discounted/free delivery.