Jan 7 • Music Tips
high-value, underrated knowledge most artists don’t know or don’t hear explained clearly. This is the kind of game people will pay to stay around for 👇
🧠 1️⃣ Music Is a Traffic Game, Not a Talent Game
Most artists think:
“If my music is good, people will find it.”
Reality:
Music doesn’t spread because it’s good
Music spreads because people are sent to it repeatedly
Teach them:
How to create traffic first, then attach music
Why artists with mid music go viral while great artists stay stuck
How content is the engine and music is the product
🔥 This mindset shift alone changes everything.
💰 2️⃣ Streaming Is NOT the Main Money (Early On)
Nobody talks about this honestly.
Teach them:
Streams are proof of attention, not income
Why chasing Spotify money too early is a trap
How to use streams to unlock:
Brand deals
Paid features
Consulting
YouTube monetization
Fan funnels
👉 Streams are leverage, not the goal.
🎯 3️⃣ The Algorithm Doesn’t Reward Artists — It Rewards Watch Time
Most artists post:
Random clips
Performance videos
“Out now” posts
Teach them:
Algorithms only care about:
Watch time
Saves
Replays
Why story, curiosity, and emotion beat polished visuals
How to structure a 7-second hook before the beat even drops
This alone explains why artists “post daily” but don’t grow.
🧩 4️⃣ Music Is a Series, Not a Single Drop
Most people drop a song once and move on.
Teach them:
One song = 30–60 pieces of content
How to build a content arc around one track
Why consistency on ONE song beats dropping 10 songs nobody heard
This is rare knowledge done right.
🧠 5️⃣ Fans Don’t Fall in Love With Songs — They Fall in Love With PEOPLE
Most artists hide behind the music.
Teach them:
Why personality beats perfection
How to turn:
Daily life
Opinions
Struggles
Wins into content
Why being relatable grows faster than being mysterious
This is uncomfortable but powerful.
💡 6️⃣ Music Platforms Are the Bottom of the Funnel
Artists treat Spotify like the starting point.
Teach them:
TikTok, Reels, Shorts = discovery
YouTube = trust + depth
Spotify = conversion
Email/SMS/Community = ownership
Most artists never learn funnels.
📉 7️⃣ Why Most Artists Plateau at 5k–20k Followers
Nobody breaks this down.
Teach them:
Growth stalls when:
Content becomes repetitive
Messaging gets unclear
No reason to follow is given
How to refresh:
Content angles
Visual identity
Audience targeting
This is advanced game.
🤝 8️⃣ Networking Isn’t About DMs — It’s About Positioning
Teach them:
Why begging for collabs kills momentum
How to get people to reach out to them
Why reactions, commentary, and value-based content build leverage
This flips how they think about the industry.
🔥 9️⃣ Why “Hard Work” Isn’t the Problem — Direction Is
Most artists grind the wrong way.
Teach them:
How to audit:
Content
Music
Brand
What to stop doing
What actually moves the needle
This saves people years.
🏆 10️⃣ Ownership > Virality
Most artists chase viral moments.
Teach them:
Viral without infrastructure = wasted opportunity
How to capture attention:
Community
Email list
Skool
Why 1,000 true supporters beats 1M views
This is elite-level thinking.
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high-value, underrated knowledge most artists don’t know or don’t hear explained clearly. This is the kind of game people will pay to stay around for 👇
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