In my prior non-woo life, I spent years consulting individuals and businesses on how to build their business online. Most of my work was centered around their web presence, the strategy, and how to build for traffic/sales. One of my specialties was user experience, aka how to design and build for USER engagement, and to this day, I still look at websites and applications thru that lens. I just declined a member for my Business Astrology Hub because I couldn't verify that this person was 1) real (they are, just hiding behind #2) and 2) their website screamed of AI regurgitation. 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗡𝗼-𝗡𝗼𝘀 𝗪𝗵𝗲𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀? (𝗢𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝘀𝗮𝘆 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀?) - Unless you have a serious privacy issue with sharing your photo on your website... you MUST show a picture of your face - It's 2026. Don't force me to look through your whole website in order to find a way to contact you. Set up a contact form. - Don't use AI to write 100% of your bio, what are you thinking??? - Don't build a site that's 100% devoid of photos. Use visual imagery to break up text and add more flavor to the site. - Another AI thing... if you're going to use your AI to write 100% of your copy, can you at least make it less yucky and more interesting? - As for blogging on your site, don't just copy and paste text, hit publish and call it good. You're missing the point. Blogging has a strategy that includes optimizing titles, headers, images, keywords, etc. If you're blogging with no strategy (such as seo, aeo, geo), then don't bother. You will likely NEVER get traffic from those efforts. Want a resource to do blogging the right way? Use my affiliate link and join my friend Diane's $9/month membership to help you succeed in the new age of AI.

What if play was the whole purpose of your experience here in Skool?! What if the only mission was to show up as a curious beginner each time? Think on that today, and craft the most beautiful connection ever in your world. For those on the spiritual path, check out this beautiful song from Curawaka. 💗

The most common reason a new Skool feels dead is not member count. It is that nobody knows what to do when they walk in. 𝗙𝗶𝘅 𝗶𝘁 𝗶𝗻 𝘁𝗵𝗿𝗲𝗲 𝗾𝘂𝗶𝗰𝗸 𝗺𝗼𝘃𝗲𝘀: a welcome post that tells them exactly where to start, one pinned prompt they can answer in under 30 seconds, and a first classroom module that gives a quick win. Orientation before slamming with all of your awesomeness. Which of the three do you have in place right now? Tell me where you are, and I will point you to the next move.

Picture the community you are building 6 months from now. It is working. Members show up, conversations happen without you having to force them, and money comes in on a schedule you can count on. 𝗡𝗼𝘄 𝘁𝗵𝗲 𝘂𝘀𝗲𝗳𝘂𝗹 𝗽𝗮𝗿𝘁: what does that version of you do differently this week than you did last week?

If you’ve ever felt like relying on a single social media platform feels like shouting into the void, there’s actually data and solid strategy behind why. (Though there's also a case for focusing on one place at a time too!) First... there's controversy over whether Google coined this rule or if it's an offshoot of their Zero Moment of Truth work. Either way, let's look at what the 7-11-4 rule says: Before a client feels confident saying "YES!" to your offers, signature programs, or services, they typically need: ⏱️ 7 Hours of Engagement: Time spent marinating in your content, wisdom, and expertise. 🔁 11 Touchpoints: Crossing paths with your message 11 distinct times before taking action. 🌐 4 Separate Digital Locations: Seeing you across multiple venues (e.g., your blog, a podcast, an email newsletter, or a community space). 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 Our work is deeply personal, transformational, and built on trust. Clients rarely buy on impulse after seeing a single short-form video. They are looking for alignment, depth, and resonance. 𝗥𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗺𝗲𝗮𝗻𝘀: You’re asking a single algorithm to carry all 7 hours and 11 touchpoints. If that algorithm shifts or reach drops, your main visibility pipeline stalls. You miss out on building a multidimensional ecosystem where people can actually binge your work. 𝗛𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝟳-𝟭𝟭-𝟰 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: 𝗖𝗿𝗲𝗮𝘁𝗲 𝗢𝗻𝗲 𝗟𝗼𝗻𝗴-𝗙𝗼𝗿𝗺 𝗔𝗻𝗰𝗵𝗼𝗿 + 𝗕𝗿𝗲𝗮𝗸 𝗶𝘁 𝗨𝗽 (𝗧𝗵𝗲 𝟳 𝗛𝗼𝘂𝗿𝘀): A podcast, a detailed blog post, or long-form video where people can truly immerse themselves in your ideas ... across a period of time! 𝗦𝗰𝗮𝘁𝘁𝗲𝗿 𝘁𝗵𝗲 𝗕𝗿𝗲𝗮𝗱𝗰𝗿𝘂𝗺𝗯𝘀 (𝗧𝗵𝗲 𝟭𝟭 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀): Repurpose your anchor content into bite-sized social posts, email newsletters, and community updates so clients naturally encounter you throughout their week. 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗩𝗲𝗻𝘂𝗲𝘀 (𝗧𝗵𝗲 𝟰 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀): Guide folks off social feeds onto assets you own and control like your own domain, an email list, a self-hosted blog, or your Skool!