This isnβt an anti-course post.
π Course still have a place.
But the shift Iβm seeing β and personally leaning into β is this:
π€ Community is becoming the primary value.
I share more about this in the workshop: Own Your Edge in the AI Era. Click here. Most people donβt struggle because they lack information.
They struggle because they:
- stall after watching
- overthink implementation
- get stuck alone
- lose momentum without accountability
Courses deliver knowledge.
Community delivers movement. π¬
In 2026, the offers that win wonβt be the ones with:
- more modules
- longer replays
- bigger content libraries
π― Theyβll be the ones that provide:
- real-time support
- shared progress
- feedback loops
- proximity to thinking, not just teaching
This is especially true in an AI-heavy world.
When information is abundant and fast, context, discernment, and support become the differentiator.
Community shortens the gap between: learning β applying β seeing results
Thatβs why I believe weβll see:
- fewer βset-and-forgetβ courses
- more living ecosystems
- offers designed to evolve with the people inside them
If youβre designing for 2026, the question isnβt:
βWhat else should I teach?β
Itβs:
βWhere do my people need support to actually move?β
Thatβs where community changes everything.
How are you owing your edge in the AI era?