The Untouchable Belief I’m Challenging

Brenda Rigney

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Sep '25 • 📚 Learnings

The Untouchable Belief I’m Challenging

Morning Campers

We’ve been sold this idea that failure is the worst thing that can happen.

Lose money? Failed launch? Unfollows?

We make it mean something about us — that we’re broken, not cut out for this, or should quit and “get a real job.”

I’ve been there.

When I left corporate and was also going through my divorce, my brain went to the absolute worst-case scenario — living under the Burrard Street Bridge in a tent with my dog, with my kids visiting sometimes.

Total doomsday scrolling.

But here’s what I’ve learned: failure isn’t the end, it’s data.

The brain just kicks into fight, flight, freeze, or fawn — and when we’re dysregulated, it feels impossible to keep going. That’s why nervous system work matters just as much as strategy.

For me, it’s things like: