📈 How I've Grown My Community Organically

Julie Butler

13h • 📚 Learnings

📈 A few people have asked how I've been growing my community organically, so I thought I'd share what's worked for me.

The truth?

It's not one big strategy.

It's a bunch of small, intentional things that work together over time.

Here's what I do...

🤝 I participate in summits, bundles, podcasts, and collaborations where I know my ideal audience is already hanging out.

📧 Every freebie, product, and offer I create includes an invitation to join my free community—usually on the thank you page, in the welcome email, or inside the resource itself.

🎤 Whenever I speak at a summit, I invite people to join my community if they'd like more support after the event. It's free, it's helpful, and it's a natural next step.

💜 My community has also become the natural "next step" during and after my events. For my last summit, the community was featured as a sponsor, so attendees saw it throughout the event and always knew where they could continue the conversation afterward.

📱 I regularly share my community with my email list and on Facebook (my social platform of choice).

🌟 I spend time in a handful of communities where I genuinely believe my people are hanging out. Not dozens... just a few.

And here's the thing...

Finding the right communities takes time.

It's trial and error.

Some are a great fit.

Some aren't.

Sometimes life gets busy and I disappear for a few weeks... and that's okay too. I simply come back when I have more time.

For me, community growth has never been about one viral post.

It's been about consistently showing up, building relationships, and making it easy for people to stay connected after they discover me.

💬 I'd love to know...

What's one thing you've done that's helped grow your community organically?