I’ve been thinking about something lately as I say yes to more bundles and summits.
My niche is actually just a small slice of the bigger audience these events are targeting. My people are in the room… but they aren’t the whole room.
And it made me realize I need to be clearer about my why before joining more of these opportunities.
Am I trying to:
- Grow my email list?
- Bring people into my community?
- Plant seeds for future offers?
- Or just build awareness?
I also started wondering how others position their freebies/resources when there’s a difference between their niche and the broader event audience.
Do you:
- Stay super niche-specific?
- Create more of a bridge resource?
- Focus on list growth over conversions?
- Something else?
I’m genuinely curious how others navigate this because I feel like being intentional changes everything here 💜
So how do you approach this?