I just interviewed Éva Raposa - Skool Games winner who built 366+ members and $30K+ MRR by refusing to follow guru formulas.
Her approach? "Soul First CEO" - build your business around who you are, not what some 17-step system tells you to do.
What Caught My Attention:
→ She won Skool Games WITHOUT cold DMs or aggressive pitches→ Built genuine loyalty - members tracked the leaderboard FOR her→ Her "missing tooth" experiment (yes, really) taught her authenticity > perfection→ Turned health crisis into $100K+ food coaching business using connection-first strategy
Why This Matters for Monetisation:
Most community owners copy tactics that don't fit their personality, then wonder why they burn out or fail to convert.
Éva's path shows you CAN build sustainable revenue without feeling like a sleazy marketer. Her VIP tier ($99/month) filled naturally because members already trusted her authentic approach.
Key Takeaway: Your monetisation strategy should match YOUR values and energy. If cold outreach drains you, don't do it. If you love deep conversations, build your revenue model around that.
Your Turn: What "guru tactic" have you tried that felt completely wrong for your personality?
Drop it below - curious to hear what you've walked away from.
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