This Skool News roadmap update reveals the most requested feature in community building: knowing exactly where your members come from. Starting February 2026, you'll see traffic sources, conversion rates, and growth trends that were previously invisible.
The Traffic Sources Dashboard Explained
According to this Skool News announcement, the new Growth tab will show:
- About page visitors - How many people viewed your community description
- Signups - How many actually joined
- Conversion rate - Percentage of visitors who become members
- New MRR - Revenue generated in the last 30 days
- Traffic source breakdown - Instagram, YouTube, Facebook ads, Skool discovery, affiliates, and more
You'll see this data both at a high level (total percentages per source) and member-by-member in your members list. Each person's profile will show whether they joined from YouTube, an affiliate link, or the Skool network.
Why This Matters for Community Monetization
Before this Skool News feature, community owners were guessing. You posted on Instagram, YouTube, and Facebook but had no idea which platform actually drove members. This meant wasting time and money on ineffective promotion strategies.
The traffic sources dashboard eliminates guesswork. You'll instantly see:
- Which platforms deliver the highest conversion rates
- Whether your affiliates are actively promoting
- If your YouTube content drives real signups
- How Skool's internal discovery compares to external traffic
The Six-Month Development Journey
This Skool News update reveals why no other community platform offers this level of tracking: it's incredibly complex. The development team spent six months building attribution systems that track members across multiple touchpoints. While other software charges thousands monthly for inferior tracking, Skool includes it free for all users.
The challenge?
People touch multiple sources before joining. Someone might discover you on the Skool network, check your Instagram, then join via a YouTube video. The algorithm determines which source deserves credit using sophisticated attribution modeling.
Current Features in Development
Beyond traffic sources, this Skool News roadmap includes:
Notification Improvements - Reducing notification overload without missing important updates. Heavy users and multi-community members currently get overwhelmed, so the team is refining what triggers notifications.
Moderation Tools - Automated approval systems, SMS verification for posting/commenting, and improved membership request filtering. These tools help you maintain quality without manual review bottlenecks.
Page Load Speed - As Skool grows (every two weeks adds more users than the first four years combined), optimization ensures the platform stays fast despite massive scale.
How to Prepare for Traffic Sources
Before this Skool News feature launches in February, start tracking where you promote your community.
Create a simple spreadsheet noting:
- Posts published on each platform
- Dates of promotional activities
- Any paid advertising campaigns
This baseline data will help you compare pre-February guesses with post-February facts, revealing which assumptions were correct and which platforms you've been under-utilizing.
Action Step: Audit your current promotion strategy. List every platform where you mention your community, then prepare to see which actually drives members.
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