Just watched my interview with Simon from The Raw Leader, and his approach completely flips the typical Skool playbook.
The Unexpected Truth While most community owners are chasing 1,000 members, Simon's deliberately keeping his small. His focus? High-ticket clients who actually transform, not vanity metrics.
What He's Doing Differently Simon uses his Skool community as a lead generator for his real business—high-ticket coaching.
He's not trying to monetize the community itself. He's using it to attract the RIGHT people who'll pay $3K-$10K for done-with-you support.
The Part That Surprised Me His community isn't his product. It's his funnel. That's a completely different monetization model than what most people teach, and it's working.
Why This Conversation Matters There's no "one right way" to monetize a community. Simon's model works because it aligns with his business structure—coaching-first, community as the vehicle.
Your model might be different. Maybe you DO want to monetize the community directly. Maybe you want membership tiers. Maybe you want digital products.
The lesson isn't "copy Simon." It's "know what YOU'RE actually building."
What's YOUR monetization model? Community revenue, high-ticket backend, or something else entirely?
Want more monetization strategies?