Aug 20 • 🙋♂️ General discussion
Deep Thoughts on Hormozi's Epic Launch
First off, congrats to Alex for pulling off one of the longest most epic infomercials and blowing up my inbox more than anyone has EVER done.
There were some great nuggets in there and he certainly sold alot of books however let's talk about why You Don’t Need Hormozi-Level Complexity to Hit $1M
In case you were busy building your skool community and missed it, last week, Alex Hormozi dropped his long-awaited $100M Money Models launch.
The internet went wild. Thousands of entrepreneurs tuned into his webinar, hundreds of thousands downloaded his free book, and everyone scrambled to dissect how he pulled off another jaw-dropping nine-figure play.
Here’s the problem: most people walked away more overwhelmed than inspired.
Because if you’re just trying to hit your first $10K month, $100K year, or $1M milestone, you don’t need 19 different offers, 16 playbooks, or a complexity map fit for a private equity firm.
You need something much simpler.
👉What a Money Model Actually Is
At its core, a money model is just a sequence of offers designed to maximize cash collected upfront.
Why upfront cash?
Because cash flow is the oxygen of your business. It funds growth, keeps you stable, and allows you to deliver at a higher level.
Hormozi’s book outlines four types of offers:
- Attraction (turn strangers into customers)
- Upsell (make the most cash up front)
- Downsell (turn “no’s” into “yeses”)
- Continuity (keep customers paying forever)
Brilliant framework. But here’s the thing:
👉 You don’t need all four to win.
The ONE Money Model You Need to Hit $1M
If you’re an educational creator, consultant, or coach trying to scale from zero to your first million, here’s the simplified blueprint:
- Attraction Offer (Free with consumption)
- Upsell Offer (High-ticket)
- Downsell Offer (Payment Plans)
That’s it.
Free → High-ticket → Payment plans.
Everything else is a distraction until you’ve nailed this.
Why Simplicity Scales
The biggest mistake I made when I started out, and one I see creators making and promoting, is trying to copy Hormozi’s CURRENT playbook instead of his EARLY playbook.
He didn’t start with 19 offers. He started with one.
And that’s the point:
- One free attraction offer.
- One high-ticket upsell.
- One payment plan option.
That’s enough to get you to $100K… then $1M.
The temptation is always to add more. More funnels, more products, more pathways. But “more” is often what slows you down.
Complexity feels impressive.But simplicity scales.
The Bottom Line
If you’re building toward your first million:
- Don’t obsess over Hormozi’s $100M complexity.
- Build a simple, repeatable money model that you can actually execute.
- Nail it once, then run it again and again.
You don’t need to chase 10 different rabbits. You only need to catch one.
And when you do? That’s when you unlock the kind of focus, clarity, and freedom that makes scaling inevitable.
1
0 comments
Deep Thoughts on Hormozi's Epic Launch
powered by
skool.com/skool-launch-lab-public-5842
Learn how to launch a Skool group or earn affiliate income promoting one. Build communities, courses, and recurring revenue.
Suggested communities
Powered by