Deep Thoughts on Hormozi's Epic Launch
First off, congrats to Alex for pulling off one of the longest most epic infomercials and blowing up my inbox more than anyone has EVER done. There were some great nuggets in there and he certainly sold alot of books however let's talk about why You Don’t Need Hormozi-Level Complexity to Hit $1M In case you were busy building your skool community and missed it, last week, Alex Hormozi dropped his long-awaited $100M Money Models launch. The internet went wild. Thousands of entrepreneurs tuned into his webinar, hundreds of thousands downloaded his free book, and everyone scrambled to dissect how he pulled off another jaw-dropping nine-figure play. Here’s the problem: most people walked away more overwhelmed than inspired. Because if you’re just trying to hit your first $10K month, $100K year, or $1M milestone, you don’t need 19 different offers, 16 playbooks, or a complexity map fit for a private equity firm. You need something much simpler. 👉What a Money Model Actually Is At its core, a money model is just a sequence of offers designed to maximize cash collected upfront. Why upfront cash? Because cash flow is the oxygen of your business. It funds growth, keeps you stable, and allows you to deliver at a higher level. Hormozi’s book outlines four types of offers: - Attraction (turn strangers into customers) - Upsell (make the most cash up front) - Downsell (turn “no’s” into “yeses”) - Continuity (keep customers paying forever) Brilliant framework. But here’s the thing: 👉 You don’t need all four to win. The ONE Money Model You Need to Hit $1M If you’re an educational creator, consultant, or coach trying to scale from zero to your first million, here’s the simplified blueprint: 1. Attraction Offer (Free with consumption) 2. Upsell Offer (High-ticket) 3. Downsell Offer (Payment Plans) That’s it. Free → High-ticket → Payment plans. Everything else is a distraction until you’ve nailed this. Why Simplicity Scales The biggest mistake I made when I started out, and one I see creators making and promoting, is trying to copy Hormozi’s CURRENT playbook instead of his EARLY playbook.