Action sparks engagement โ Shereen changed her community into a challenge-focused community and now people are not just passive observes but taking action, sharing pictures, engaging with posts and having fun in the process.
Free trial as a gateway to entry โ a 7-day trial could help hesitant prospects (or those who don't know you) experience the community before committing.
Positioning matters โ going beyond listing features and speaking to identity (e.g. โwomen tired of playing small,โ โentrepreneurs ready to growโ) makes the community relatable and when people recognize themselves in the description there are higher chances of them joining.
Address objections directly โ use posts or videos right in the About page to address any hidden objections they may have (before they have them!) or answer โwhy now?โ and โwhatโs in it for me?โ upfront to reduce the barrier to entry.
Leadership reframing โ entrepreneurs donโt always relate to โleadership,โ but they resonate with freedom and wanting to become replaceable, and not handicapping themselves or their business.
Fresh positioning idea โ โLearn how to be replaceableโ โ cheeky, but powerful: freedom comes when your business isnโt dependent on you 24/7.
General
About page tweaks โ Shereen shared that small changes in photos and copy can affect discovery ranking!!!