Not everyone wants to be a course creator. Not everyone wants to write an eBook. Or host a masterclass. Or build a brand. And guess what? That's ok. Passive income doesn’t have to come from creating digital assets. It can come from investing in them. That's what I did. Three months ago, I bought a portfolio of ugly pictures (see attached example) that I traded for 10-20 times what I paid for them. And I do it every week. You can be the person behind the scenes. The one who owns the asset—without having to be the face of it. How would you like to be the one who earns in the background, while everyone else is burning out online? You don’t have to create more to earn more. The most powerful move is to own, not produce. Because real freedom is quiet, steady and on your terms. On 5th April, I am hosting a live session inside Pure Life Mindset Elite and all live attendees will receive a digital asset that they can trade and profit from. So, tell me would you attend an event that delivers value AND pays you back the price of admission?

Most passive income streams aren't truly passive—at least, not at first. If you think you can slap together a course, throw up a few affiliate links, or publish a half-baked eBook and wake up rich, I’ve got bad news for you. That’s not how this game works. The idea of passive income has been sold to most of us as some magical loophole in capitalism—a way to escape the grind and start sipping cocktails on a beach while your bank account grows. Sounds nice, right? And yet, passive income takes work. It takes strategy. And most importantly, it takes knowing what NOT to do. I currently have TWO passive income streams and TWO active ones. One of my active income streams is a regular 9-5 job that pays for all my bills and lifestyle and my other income streams create expendable income to help me buy a house next year. So, if you’re sick of scams, unrealistic promises, confusion and straight-up lifestyle lies from strangers on the internet, read on. Let’s talk about the most common passive income pitfalls—and how to avoid them. ❌Pitfall #1: Thinking It’s Instant Money I hate to break it to you, but passive income is often a long game. Too many coaches, content creators, and entrepreneurs dive into this world expecting overnight results. They build a digital course, launch a membership, or slap some ads on a blog and then—nothing. 💡 The Fix: Give it 3–6 months (at least) to gain traction. The first phase is about, learning, building and understanding, and refining skills and knowledge. It takes time, systems, strategy and PATIENCE before things start running on autopilot. ❌Pitfall #2: Creating Before Testing Here’s a mistake I have made more than one time: spending months building something nobody wants. As a coach, you can decide to create a 12-module online course, pour your heart and soul into it, and then launch to crickets. Why? Because when you build something in isolation instead of testing demand, you don't get to know your audience and how to serve them.

They said property was the key to freedom… so I went all in. In 2024, I started a property business. “Property is the safest way to build wealth.” “Real estate is always a smart investment.” “You can create passive income that lasts forever.” RIGHT?! I believed it. So, I jumped in—full force. I did the research, went to the seminars, started networking, followed all the expert advice and even made some fantastic friends on the property scene. 🥳 I created a company, worked my way through all the regulations to be able to work as a property sourcer only to find out that my new boss was the HMRC anti-money laundering division... ...and those guys have no sense of humour. 😣 WHY? Because I was done with the grind. I wanted money that worked for me. But it turns out that when you have no MONEY to invest, the only way to make money in property is by leveraging your TIME. And that's the thing I didn't want to commit more of! So I was trapped again. £13.5k of financial losses and 12 months of (in)sanity later, I can honestly say that I am glad to have come away unscathed. And whilst I have learned a lot and hope to invest in property in the future, I am no longer interested in the more creative strategies this industry offers. No more grinding for me! Tomorrow, I’ll tell you how I got out of the traps, fixed my income streams (and my mindset) and made £3000 in truly passive income since January 2025. #newMONEYgame

After walking away from property, I knew one thing for sure: I was done trading my time for money. No more burnout. No more stress-filled businesses. No more chasing success the hard way. I needed a new path. And that’s when I discovered the potential of digital assets as an investment. At first? I was skeptical. REALLY skeptical. But the more I learned, the more I realised: I had been looking at money and investing the wrong way my entire life. And I realised something else that's critical: investing in digital assets isn’t about luck. It’s about strategy. The digital assets market showed me how to multiply my money instead of just earning and spending it - without having to commit my life savings up front. So, why do I believe that digital assets are the best kind of investment available today? ✅No regulations ✅No compliance costs ✅No business expenses ✅No company setup ✅No large up-front investment needed There's a #newMONEYgame being played right now and it's teaching people to recognise value in places other people ignore. Tomorrow, I’ll break down what most people get WRONG about digital assets—and why they miss out.