Your Community Is Not for Everybody 🤸‍♂️
Your community does not need to be for everyone.
Actually, it should not be.
When you try to speak to everyone, your message gets weak.
When you speak to the right people, your message gets stronger.
The goal is not to attract every human on the internet.
The goal is to attract the people who actually need what you offer.
That means it is okay to be specific.
It is okay to say who your community is for.
It is okay to say who it is not for.
Clear boundaries make your offer easier to understand.
And easier to trust.
Example: “This is for beginners, not advanced marketers.”
Example: “This is for moms who want simple steps, not complicated tech.”
Example: “This is for creators who want support, not people looking for overnight magic.”
Who is your community really for?
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9 comments
Ina Tenniswood
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Your Community Is Not for Everybody 🤸‍♂️
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