Before you film a product review, decide what one question the video will answer. If it is sunscreen, maybe it is: Does it leave a white cast? If it is a moisturizer, maybe it is: What does the finish look like after five minutes? You do not need to cover the ingredients, packaging, price, texture, wear and final verdict in one clip. Film the answer people came for. Save the rest for another post. This usually makes the opening clearer and the edit easier because every shot has a reason to be there. A smaller account does not need fewer ideas. It needs each idea to be easy to understand.