What things should i be doing if I have a 60% conversion rate? I just raised my prices and adjusted my marketing which has resulted in a conversion rate of about 60%. I'm getting roughly 2-3 inquiries a week which isn't much but of those inquiries 2 out of 3 are booking for either their wedding of photoshoots. I know our conversion rate sweet spot should be about 20% right now. Should I change anything?