Write LinkedIn Posts That Actually Work
Most people think they know how to write LinkedIn posts.
But the algorithm is smarter than you think.
Here are 7 lesser-known tips to make your posts work:
1. Timing is everything.
→ Post on Tuesday or Thursday around 10:00 AM.
→ Write personal posts on SAT/SUN.
2. Keep it short.
→ Sentences under 12 words = 20% more reach.
3. Remove distractions.
→ No links. No hashtags. No tags.
→ The algorithm doesn’t like them.
4. Go mobile-first.
→ 88% of LinkedIn users are on mobile.
→ Write for small screens.
5. Selfies work.
→ Relevant selfies = 30% more engagement.
6. Post manually.
→ No schedulers—algorithms penalize them.
→ Engage in the first 60 minutes ("Golden Hour").
7. Prioritize engagement types:
→ Comments = 15x impact.
→ Reposts = 10x impact.
→ Saves = 8x impact.
→ Prioritize thoughtful comments to boost reach.
BONUS INSIGHTS:
→ Polls = highest reach (1.62x profiles, 2.19x pages).
→ Avoid posting more than once a day.
The takeaway?
You can easily improve your engagement by using these small tips.
P.S. Which of these tips surprised you?
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Adam Egger
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Write LinkedIn Posts That Actually Work
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