I've tested dozens of Lead Magnet posts.
This simple format works best: 👇
Line 1: I spent X [time] creating this. (Example: hours, days, weeks)
Line 2: It contains my best [specific value]. (Example: strategies, templates, insights)
My top performing post used this exact structure:
I spent 6+ hours creating this SaaS validation guide.
It's the No-BS approach to Building Products People Actually Want. And it's FREE (for now).
Result:
✅ Thousands of impressions
✅ Highly qualified leads
I looked at other popular lead magnets on LinkedIn.
Guess what? 90% use this hook.
Give it a try on your next post.
It works.