I had a short go "viral" by my standards (52k views) over the weekend. It has 345 hours of watch time and has gained me 81 new followers on TikTok. This wasn't a fluke either, as I've posted very similar videos in the past and gotten 20-30k views. This was anything but a high quality video. I recorded this in a metal repair shop with good but not great mics and just my Macbook camera. This was a long form video that I chopped in to reels on Opus and published to the main channels. This is a great way to test concepts and ideas with your audience and boy is this topic red meat for my two converging audiences--truckers and farmers.