Using Shorts to Test Ideas
I mentioned in a post last week that I had a tiktok video go viral. I then had a second video go viral on an entirely different topic. Both went viral because there was tons of comments and engagement--positive and negative to the idea I was presenting.
Both of these clips were 30-60 second parts of a 30+ minute long form video on a range of topics.
I now plan to create stand alone long form videos on those topics and post additional content on those ideas.
My general content framework now goes something like this. general long form video. -->. short form clips --> focused long form and other content on topics that succeeded with clips.
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Craig Steger
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Using Shorts to Test Ideas
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