I have noticed that most meta ads now a days seem to be Facebook form ads or a calendar funnel to get prospects to book an appointment. I have worked both of these and the problem with form ads is that now a days a lot of people don't answer the phone and with the calendar leads there is a high no show rate. I am have had the most sales success with inbound live transfer leads but they are expensive. How come more people don't successful run more inbound call ad campaigns on meta? My goal is to generate high buying intent inbound calling leads for life insurance and annuities. I am interested in hearing other peoples experiences with generating inbound calling leads with meta ads.

If you have experience generating inbound calling FE and Life insurance leads then what is the best way to setup and inbound calling funnel for this to generate high buying intent life insurance leads at the lowest cost per lead? And how come you don't see more people running call ads for this on Meta? Are there any videos that show step by step how to do this?

I want to generate inbound high buying intent life insurance calling leads. I have watched some Youtube videos and I tried to do this before but It seems like its a lot more difficult to generate inbound calls from meta ads than it is to generate Meta form leads and pre set appointments but I would rather generate inbound calls if it can be done affordably and consistently. Does anyone have experience with this?

Hey everyone, quick question about running ads for my digital product. I’m selling a faceless reels product and I’ve currently set my ad objective to Traffic. I wanted to ask if this is the right setup, or if I’d be better off using a different objective like Sales/Conversions instead. Also, for targeting — would you recommend selecting a specific target audience (based on interests)?

Hey everyone, I've been running meta ads for a while now, and much more recently i've been noticing very specific behavior that I can't seem to understand. I'll create a new campaign with new ads and it'll start getting results usually for 1-2 days. Most of the time there's a few creatives that are clear winners; however, very quickly meta stops giving them spend, they stop getting results, and the entire campaign begins to decline significantly. This has happened to me multiple times now - exactly like that. Very different from how my experience with Meta used to be