Are there any barbers here. Bcs I’m helping to grow my friend his barbershop online and outside social media to get him more clients. Are there barbers that has great tips/ marketing ideas?

I’m a bjj athlete and need a better following

Over the last few years, I’ve been through a whole rollercoaster trying to build an online presence. At first, I honestly had no idea what I was doing, posting random things, no direction, no strategy, and definitely no consistency. I used to think “just post more” was the solution… and of course, nothing really changed. What made the biggest difference for me was finally admitting to myself that I needed structure. Once I learned how to plan content properly, show up with intention, and actually understand what my audience cared about, everything started shifting. My growth became steady, my confidence went up, and for the first time I felt like I was building something real. It wasn’t overnight. It took a lot of tweaking, failing, re-learning, and starting again, but Alhamdulillah, seeing that progress reminded me why consistency is worth it. I’m curious, what was the moment that made things “click” for you on your brand-building journey? Was it a strategy, a mindset shift, or something someone told you that changed everything?