Tactical Tip
Today's tip: check your mobile checkout.
Over 70% of Shopify traffic is mobile, but a lot of stores still have desktop-first checkout flows — tiny buttons, too many form fields, autofill that doesn't work right.
Pull up your store on your phone right now and try to buy something. Where did YOU get annoyed? That's usually where customers are dropping off too.
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Jeff Fatherree
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Tactical Tip
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