Hey everyone 👋 I’m Sophia. I’m really interested in ecommerce and community building, especially how strong communities can help people learn, connect, and actually get results. I joined Shopify Profit Lab to learn more about the Shopify side of things, connect with other members, and follow the conversations around growth and conversion. Looking forward to learning from everyone and contributing where I can. Glad to be here! 🙌

Real one today — I used to obsess over homepage tweaks when the real drop was on the product page — weak offer clarity and too much scroll before the buy button. Once I started prioritizing PDP friction over "pretty homepage" tests, results got clearer a lot faster. Anyone else tested something recently that didn't go the way you expected?

Curious about everyone's ad spend situation — 🅰️ Running paid ads right now (Meta/Google/TikTok) ️ Relying mostly on organic/content 🅲️ Haven't started ads yet, not sure where to begin Comment your letter. If you're in camp A, what's working? If you're in C, what's holding you back?

Being transparent here because I think it helps more than pretending everything's perfect 😅 One pattern I keep seeing in Shopify work: ads can look "fine" on ROAS while the site is leaking money. I've had campaigns pull strong return on ad spend while conversion was still the real unlock — fixing PDP → cart friction did more than another budget bump. What's something you learned the hard way in your store?

Real talk — what's your biggest bottleneck right now? 🅰️ Traffic (not enough people seeing the store) 🅱️ Conversion (people visit but don't buy) 🅲️ Retention (they buy once and never come back) Comment your letter + a sentence on why. Curious where most of us are stuck.