Weekend question 👇 Thanksgiving is coming up. What's one dish you'd fight someone over? 🦃 (And honestly, are you planning to step away from the store at all that day?)

Last Wins Day of month 2 🏆 Let's go bigger this time: what's your best win from the whole month? An offer you're proud of, a feed you finally cleaned up, a campaign that's ready to go, a first sale. If a store teardown this month helped you spot something in your own store, share that too. Drop your month's win below 👇

How I watch a Google Ads account during Black Friday week: I check every day, but I try not to touch much. I look at whether campaigns are limited by budget, scan search terms for anything irrelevant eating spend, and make sure sold out products aren't still getting clicks. What I avoid is panic changes. Swapping bid strategies or slashing budgets after one slow morning usually causes more problems than it fixes. A few hours of data during a busy week can be noisy. What's your plan for checking your ads that week: daily, hourly, or set it and hope? 😄

Shipping question for the holidays 📦 🅰️ Free shipping on everything 🅱️ Free shipping over a set order amount 🅲️ Customers pay for shipping Comment your letter. If you're in B, how did you choose your threshold? And has anyone figured out their holiday shipping cutoff date yet?

Today's tip: set up your sale in your product feed, not just on your site. If you're on Google Shopping, add a sale price with start and end dates in your feed. When it's set up right, Shopping ads can show your sale price next to the original price, which helps your ad stand out. While you're in there, add a custom label like "bfcm" to the products in your promo. That makes it easy to give those products their own campaign or budget later. Is your Black Friday sale set up in your feed yet, or only in Shopify?