5d • General discussion
Tactical Tip
Today's tip: set up your sale in your product feed, not just on your site.
If you're on Google Shopping, add a sale price with start and end dates in your feed. When it's set up right, Shopping ads can show your sale price next to the original price, which helps your ad stand out.
While you're in there, add a custom label like "bfcm" to the products in your promo. That makes it easy to give those products their own campaign or budget later.
Is your Black Friday sale set up in your feed yet, or only in Shopify?
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Tactical Tip
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