4d • General discussion
Behind the Scenes
How I watch a Google Ads account during Black Friday week:
I check every day, but I try not to touch much. I look at whether campaigns are limited by budget, scan search terms for anything irrelevant eating spend, and make sure sold out products aren't still getting clicks.
What I avoid is panic changes. Swapping bid strategies or slashing budgets after one slow morning usually causes more problems than it fixes. A few hours of data during a busy week can be noisy.
What's your plan for checking your ads that week: daily, hourly, or set it and hope? 😄
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Behind the Scenes
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