Behind the Scenes
Being transparent here because I think it helps more than pretending everything's perfect 😅
One pattern I keep seeing in Shopify work: ads can look "fine" on ROAS while the site is leaking money. I've had campaigns pull strong return on ad spend while conversion was still the real unlock — fixing PDP → cart friction did more than another budget bump.
What's something you learned the hard way in your store?
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Jeff Fatherree
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Behind the Scenes
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