Any store owner here ready to connect???

looking for a detail video on internet talking about how to build a prelaunch email list for new product

I haven't had reviews integrated to my store and I usually get people that ask why I don't have. I don't want any negative review on my website that's why I didn't do it. Is it necessary to add reviews or I just leave it?

Heres my quick business plan I intend to do to launch my Shopify store. Setup a Shopify account free trial(to sell products on when I launch) Setup a Convertkit account (To build a landing page and collect emails) Setup Tiktok and IG of my brand Use Canva to design me a quick logo. Total cost so far (FREE) My strategy is to make organic content, get some followers, then turn those followers on social channels into newsletter subscribers who are waiting for my store to launch with tons of products and a launch day that is an event with giveaways/free stuff! My goal is to get an email list of at least 2K subscribers before I launch the store. I also want to have around 200+ products listed on my website before I launch so they have a selection of what to buy. I already know im going to be selling body jewelry (i've done market research and validated that this stuff sells and I can sell it for 3-5X what I pay for it) I plan on working on my strategy in the mornings before work and then building the social media channels while im at my day job (thorughout the entire work day) What do you think? and what would you do differently?

Just got verified and approved....gotta upload product listings and then I'll start advertising using tiktok for my body jewelry brand. Might be a while but I'll be keeping you guys updated.