12d (edited) • General Chat
SALES: The Gentle Growth Outreach System™
I want to make something for you all that's AI-assisted, trust-first, and designed for women-led brands;
This is not a “spray and pray” funnel.
This is about warm relevance, clarity, and consistency.
With AI doing the heavy lifting without killing your voice.
PHASE 1: CLARITY (This is where most systems fail)
Step 1: Define ONE Outreach Lane
Before tools, get clear on:
- Who: role / founder type / seniority
- Where: LinkedIn, Reddit, Meta, email, communities
- Why: one specific problem you solve right now
Example: You are looking for 'Women founders running agencies who are overwhelmed by AI + systems but don’t want to lose their human voice.'
💡 Rule: One lane per 30 days. No hopping.
PHASE 2: SIGNAL-BASED LEAD DISCOVERY (Not cold scraping)
Choose ONE primary source, not all of them. Options (pick what matches your energy):
Low-tech / High-intent
- LinkedIn manual search + saved searches
- Skool / Slack / community members
- Reddit threads (manual)
- Comments on relevant posts
AI-assisted
- Apollo or Clay (filter by role + company size)
- Leads AI
- Okara (Reddit signal scraping)
- Instantly or Gojiberry (for warm inbound + outbound overlap)
You are not collecting “leads”.
You are collecting people with signals.
PHASE 3: THE PROSPECT CONTEXT BRIEF (This is the secret sauce)
For each person, capture ONLY:
- Current role + company
- One recent post, comment, or visible signal
- One pattern you notice (growth, hiring, overwhelm, pivot, curiosity)
Paste this prompt into your AI and ask: “Create a short context brief for outreach that feels human, not salesy. Identify:
- What this person likely cares about right now
- One relevant challenge tied to their role
- One respectful personalization angle”
This replaces intuition fatigue with structured empathy.
PHASE 4: MESSAGE MATCHING (Not scripts)
Use AI to generate options, not final messages.
You want:
- 1 short connection opener
- 1 value-add follow-up (not a pitch)
Guidelines:
- Conversational
- No pressure
- No fake familiarity
- No “just following up” energy
You should read it and think:👉 “Yes, I would actually send this.”
PHASE 5: HUMAN CHECK (Non-negotiable)
Before sending:
- Remove anything that sounds templated
- Adjust to your voice
- Soften urgency
- Cut the CTA in half
Trust > speed.
PHASE 6: SEND (Safely + Sustainably)
Options:
- Manual LinkedIn sends
- LinkedIn-safe tools (Instantly, Clay workflows, etc.)
- Reddit replies (value-first, never DM first)
- Meta ads → DM → human reply
- Email only if opt-in or warm
🚫 Avoid:
- Mass sends
- Daily quotas
- Aggressive automation
- “Book a call” as message #1
PHASE 7: WEEKLY OPTIMISATION LOOP (This is where it compounds)
Once a week, review:
- Replies
- Tone that landed
- Questions people asked
- What didn’t get responses
Ask AI: “Based on these replies, what patterns are working and what should I refine next week?”
This turns outreach into a learning system, not emotional labour.
WHY THIS WORKS (Especially for women-led businesses)
✅ Protects your reputation
✅ Preserves your voice
✅ Avoids hustle burnout
✅ Builds real relationships
✅ Scales when you’re ready
✅ Works whether you send 5 messages or 50
Outreach is not about convincing. It's about being clear, relevant, and consistent with AI supporting, not replacing, your humanity.
Drop a comment if you found this helpful or would like more help!!
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SALES: The Gentle Growth Outreach System™
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