🗣️ HAIRSTYLISTS I declined a service today that would’ve paid me $150/ hour and taken about 8–9 hours to complete. She was ready to book on the spot Total service would have been between $1,200 and $1,350 And here’s why A client came in for a consultation ready to book a color correction. She already knew the colors in her hair were all over the place and needed to be fixed. The problem wasn’t the color. It was the integrity of her hair. A color correction requires a significant amount of lightener, and her hair simply wasn’t healthy enough to handle it. If I had taken the money anyway, there was a very real chance she would’ve left with severely compromised hair. It’s much easier to make more money than it is to repair your reputation. So instead of giving her the service she asked for, I recommended the service her hair actually needed. As we continued talking, she shared that she’d had bad experiences with stylists before. They either didn’t deliver what they promised or weren’t concerned about the health of her hair. By the end of the consultation, she: • Booked the healthier service I recommended. • Purchased professional products from me. • Signed up for my monthly membership. So saying “no” to a service that would’ve generated roughly $1,200–$1,350 today turned into something much more valuable: a client who trusts me, is committed to a healthy hair journey, and will continue investing in her hair month after month. Short-term money is tempting. Long-term trust is worth more. Interested in starting a membership? Drop “membership” if you want to know more about my 90 Day Salon Income Accelerator program for Hairstylist 🙏

🎉 GIVEAWAY TIME! 🎉 I wanted to do something special for this community! Thanks to NU Standard Pro, they're sponsoring 2 HYDRASILK® Bond System Starter Kit giveaways for my upcoming Chemistry of Color + Curls class. If you've been around for a while, you already know how much I love HYDRASILK®. I actually offer it as a $65 standalone treatment in the salon because I believe in protecting the integrity of the hair during chemical services. Each HYDRASILK® Kit Includes: • HYDRASILK® Bond Builder (120 mL) • HYDRASILK® Bond Silkner (120 mL) • Bond Strengthener Shampoo (450 mL) • Bond Strengthener Conditioner (450 mL) • NU Standard Pro Continuous Spray Bottle Here's how to enter: 🎁 Giveaway #1 Create your FREE NU Standard Pro account: https://nustandardpro.com/pages/strawberricurls Then come back and comment DONE. 🎁 Giveaway #2 Reserve your FREE seat: https://www.simpletix.com/e/the-chemistry-of-color-and-curls-retaining-tickets-280259 You must attend the class LIVE to be eligible to win the second giveaway In this class, we'll cover: • Curl integrity during color services • pH and formulation • Lightener, bond builders, and molecular repair I'm only accepting 30 attendees, and 15 spots are already gone, so don't wait too long to register. Who's coming? 🙋🏽‍♀️💛

Smoothing Treatments are a huge part of my income More hairstylists should offer them consistently My last client Smoothing Treatment client was $550 and the service took me 4 Hours .. it’s usually 3 but she had a lot of hair It’s often slept on and stylists usually undercharge for it

Drop 🔥🔥 if this was valuable and helpful 1. I start with content that is already performing well organically. I either create a new video or reuse a video/reel that already did well on Instagram, Facebook, TikTok, etc. If the content already naturally caught attention, that tells me there’s already interest there. 2. I turn that content into an ad. I run the model call ad specifically to my target area/region. This is important because I’m not trying to attract random people across the country. I want LOCAL leads. 3. I clearly state the model call requirements. Examples: • Hair type needed • Availability • Artistic freedom requirements • Whether the service is free or discounted If I charge, I usually offer around 60% off in exchange for content creation. If it’s free, I clearly say it’s complimentary in exchange for modeling. 4. I have them DM me photos of their hair first. This helps me pre-qualify people before sending booking information. Not everybody is a fit for every model call, and that’s okay. 5. Once approved, I send the payment/booking link. This secures commitment and reduces no-shows. 6. They sign a model release/contract. This protects both parties and gives permission for the content/photos/videos to be used for marketing purposes. 7. We complete the service + record content. This is where the real magic happens because now I’m creating NEW marketing material while simultaneously attracting NEW leads. A lot of stylists think model calls are just about “getting content.” No. A well-executed model call can: • Bring exposure to your target market • Increase local visibility • Attract new followers/leads in your city • Build your portfolio • Create authority • Give potential clients proof of your work • Help people become familiar with your face, personality, and process And honestly? A lot of people follow me JUST from seeing the ads in their area, even if they don’t become the model. That matters. You have to stop thinking about social media only in terms of virality and start thinking about visibility + lead generation.

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