Why every service business (like roofing) needs a digital presence. Case study: Landmark General Contractors. Understanding the “Money Tree” analogy (roots = bank, trunk = website, branches = social media, leaves = content).

Building Your Website with Wix: Learn how to create a professional Wix site that turns visitors into clients. We’ll walk through setting up a homepage with strong calls-to-action, building a services page that highlights your offers, and creating a contact page that captures leads. You’ll also learn how to optimize for mobile so your site looks great anywhere. By the end, you’ll have a functional online hub ready to attract customers.

Learn how to claim, verify, and optimize your Google Business Profile so customers can easily find and trust you. We’ll cover setting up accurate business info, adding photos, services, and posts, and building a steady stream of customer reviews. You’ll also discover how to keep your listings consistent across Yelp, Bing, and directories. By the end, you’ll be showing up where it matters most — local search.

Learn how to create blogs, videos, and posts that rank on Google and attract real customers. We’ll cover keyword research, writing optimized content, and setting up SEO in Wix. You’ll also discover how to repurpose blogs into social media content and track results with analytics. By the end, you’ll have a system to boost visibility, drive leads, and grow your online presence consistently.

Learn how to use Facebook, Instagram, LinkedIn, and TikTok to drive real leads back to your website. We’ll build a 30-day content calendar, create posts with AI tools, and show you how to convert engagement into booked calls or sales. You’ll also discover when to boost posts with ads for maximum impact. By the end, you’ll know how to turn likes and views into customers through a simple, repeatable funnel system.

Learn how to organize and track leads with a CRM so no opportunity slips through the cracks. We’ll set up a simple sales pipeline, automate email and SMS follow-ups, and connect AI chat tools to your Wix site for 24/7 lead capture. You’ll also discover which metrics matter most, like conversion rates and response times. By the end, you’ll have a system that turns interest into booked appointments and paying clients.

Learn how to use Facebook, Instagram, and Google ads to quickly generate leads for your business. We’ll cover boosting posts, setting up Google Local Service Ads, and targeting the right keywords with search ads. You’ll also learn how to measure cost per lead, track ROI, and scale campaigns that work. By the end, you’ll know how to turn a small ad budget into a steady stream of customers.

Learn how to grow your business while building trust that lasts. We’ll cover collecting and responding to reviews, creating video testimonials, and launching simple referral programs. You’ll also discover how to track KPIs like lead-to-close rate, customer lifetime value, and review growth. By the end, you’ll have the tools to scale confidently and turn satisfied customers into your most powerful marketing channel.

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