Hi Community! I came across this short video on youtube about marketing essentials and principles to practice this year. One element that really caught my attention is understanding whether your business needs Performance marketing or Growth marketing (based on how established you are in your niche, how large your audience is and what business tools you have available). https://youtu.be/ror5s_7tSY8?si=r-Hyt4U2S7KT-7lc Share your thoughts! What is currently working for you? What could be improved? 🙏🌻