12d • General discussion
Brands look for authenticity from athletes, not scripts
They don’t want puppets, they want real partners.
Sponsored content performs 10x better when it sounds like the athlete’s true voice, not a rigid script. If your audience doesn't believe you, they won't believe the brand.
Top brands are actively moving away from deals that just tell athletes what to say. Know your values, speak in your own voice, and bring your own ideas to the table
💬 Listen to 's full workshop in our Parent & Athlete Workshop classroom: https://www.skool.com/separation-season/classroom
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Brands look for authenticity from athletes, not scripts
skool.com/separation-season
An online youth basketball community for players & parents looking to separate themselves on & off the court. Founded by Michai White & Squeaky Moore.
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