The Platform Authority pillar of the SPARK Framework™ emphasizes distributing your content across multiple platforms, not just hosting it on your website.
Consider repurposing your content for LinkedIn articles, Medium posts, industry publications, YouTube videos, podcast episodes, and social media threads. Each platform where your content appears builds additional authority signals.
The key is maintaining consistent messaging and linking back to your authoritative source content, creating a web of signals that reinforce your expertise.
Question for the community: What platforms have you found most effective for content distribution in your industry? How do you adapt content for different platforms?