Here's a tool I shared in yesterday's Q&A session which some of you have asked about. Its called Clicky - it's an analytics tool and complimentary/alternative to GA4 Analytics are important to know what's actually working on your site. Are people seeing your portfolio? Are they getting in touch? Or are they leaving your site without taking action? This is where understanding your website traffic is incredibly helpful. This is why Clicky is really useful. Why Should You Bother With Analytics? I know that you're a photographer, not a data analyst. But understanding what's happening on your site can help you figure out: - Which of your photos are the most popular with your visitors. - How people are finding your website (e.g., Google, Instagram, or a link from another site). - What pages they view right before they decide to contact you. - If your marketing efforts, like a Facebook ad, are actually bringing people to your site. Knowing this information is valuable. It means you can stop guessing and start making informed decisions to attract more of the clients you want. What Is Clicky and Why Is It Different? While Google Analytics is a well-known option, many people find it complex. Clicky is a great alternative because it’s built to be straightforward and gives you the information you need without a steep learning curve. One of its best features is that it shows you what's happening on your site in real-time. Useful Features in Clicky Clicky has some great features that are especially helpful for photographers: - Real-Time Visitor Info: You can see visitors as they arrive on your site, where they came from, and what pages they're looking at. This is great for seeing the immediate impact of a new blog post or social media share. - Heatmaps: This is a fantastic feature that shows you exactly where people are clicking on your pages. Are they clicking on a specific portrait? Or is a landscape photo getting all the attention? It helps you understand what your visitors are drawn to. - Uptime Monitoring: If your site ever goes down, Clicky can send you an alert so you can get it fixed quickly. - Cleaner Data: It’s very effective at filtering out bots and spam traffic, so the stats you're looking at are from real people. - Privacy-Focused: Clicky respects visitor privacy and is GDPR-compliant by default, which is important for building trust with your audience.

Just wanted to share a tool I've been using lately that's been a huge help with my social media workflow over the years. It's called Repurpose.io As you know, it can be a real grind trying to keep up with all the different social media platforms. You create some great content, and then you have to spend ages formatting and uploading it to each channel. It's a total time-suck! I've been using this tool personally, and it's been a lifesaver. It basically automates the whole process. You can post a video to one platform, and it will automatically send it to all your other channels, in the right format and without the watermarks. It's pretty slick. It's been great for getting my work out there more without having to spend all day on my phone. It even backs up all my videos to my Google Drive, which is a nice bonus. If you're feeling swamped with social media stuff, it might be worth a look. It's not for everyone, but if you're posting a lot of content, it could save you a ton of time and get your work in front of more people. They have a free trial if you want to give it a spin. You can check out here at Repurpose.io Hope this helps!

I wanted to share a super useful and FREE tool that can help you with your website's SEO and social media presence. It's called Social Share Preview. https://socialsharepreview.com/ What does it do? It lets you see exactly how your website, blog posts, or portfolio pages will look when you or someone else shares them on platforms like Facebook, Twitter, LinkedIn, and Pinterest. Why is this important for photographers? As photographers, visuals are everything! When you share a link to your beautiful online portfolio or a new blog post, you want the preview to look amazing, right? A broken image or a weird-looking title can stop people from clicking. This tool helps you: • Make a great first impression: Ensure your featured image and title are perfect before you share. • Improve your branding: Control how your brand is represented on social media. • Increase website traffic: A great-looking preview encourages more people to click through to your website, which is a positive signal for SEO. It's super simple to use. Just paste a link from your website into the tool, and it will show you the previews for different social networks. If the preview doesn't look right, it's likely an issue with your website's "Open Graph" tags. This tool helps you spot those issues so you can fix them. Give it a try and let me know what you think! It's a quick and easy way to make sure your website is putting its best foot forward on social media.