After a surgery, hectic work projects, and my wife recently giving birth, I am finally back to make a difference on Skool! I am building out my first course, that will act as a foundation for all future content. It is essentially the fundamental of “Clinical Sales”, a framework I’ve worked on for the best part of a decade. You see, sales is seen as us, the salespeople, trying to convince customers our “thing” is better than everything else on the market. Cheap sales, focused on features, how we are “the best in the industry” or whatever bullsh*t we learnt early in our career. Clinical Sales flips that, gaining interest from customers, qualifying them (yes, this means you will also turn people away), understanding the real pain points, and offering a solution that makes sense. I got the idea from Doctors. When you’re sick, and you walk into the Doctor’s office, they don’t just sell you the best medicine and go to their next patient. They ask you questions to better understand your symptoms, the severity of your pain, what you’re allergic to, what you’ve already tried, then with all the information they make a recommendation, and finally prescribe the best medication. Ask yourself, do you want to keep having 1 in 10 or lower conversion rates to your cold calls? Or do you want to build a framework that gets customers knocking on your door, and walk away happy to buy from you?