🪝The Hook Formula That Stops the Scroll

Your first line is either a scroll-stopper or a scroll-past.

Here's the difference.

Bad hooks are generic. You've seen them a thousand times:

- "In today's fast-paced world..."

- "Have you ever wondered..."

- "Let me share something important..."

Your brain doesn't even register these anymore. They're wallpaper.

Good hooks follow a formula: [Unexpected claim] + [Specific detail]

That's it. Two ingredients.

Here are hooks that actually work:

"I deleted 47 apps from my phone. Here's what happened."

→ Unexpected (who deletes that many?) + Specific (47, not "a bunch")

"The best advice I ever got came from a 23-year-old intern."

→ Unexpected (interns giving advice?) + Specific (23 years old)

"I made $0 for 18 months. Then everything changed."

→ Unexpected (admitting failure) + Specific (18 months, not "a long time")

Why does this work?

Specificity creates curiosity.

"I learned a lot from failure" = boring

"I lost $50,000 on my first business" = wait, tell me more

The test I use:

Before I post anything, I read my first line and ask: "Would I stop scrolling for this?"

If the answer isn't "yes," I rewrite the hook.

Drop your best hook below. Or share one that stopped YOU mid-scroll recently.

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