How AI Made You Faster at Sounding Like Everyone Else

Bill Hazelton

12d (edited) • Content Tips

Most AI content tools solve the wrong problem.

They make you faster at sounding generic.

You 10x your output and lose the one thing that made people follow you in the first place — you.

I've been obsessing over this for months. Not "how do we make AI write faster."

But how do we make AI write something that makes you stop and go:

"Holy shit. That's me."

Not "sounds like me." Not "close enough." Not "good enough with a few edits."

I mean the weird pauses you leave in. The way you start sentences with "Look." The fact that you always end with a question instead of a statement. The thing you do where you get vulnerable for exactly one line and then pull back.

That stuff. The stuff you don't even know you do.

Here's what I've learned:

Voice isn't vocabulary. It's not tone. It's not "casual" or "professional" on a slider.

Voice is pattern. It's rhythm. It's the specific way you think out loud.

And if you can capture that - actually capture it - then speed isn't the enemy of authenticity anymore.

They stop being a tradeoff.

You don't have to choose between "real but slow" and "fast but hollow."

The creators who figure this out first won't just save time. They'll be everywhere - and sound more like themselves in 50 posts than most people do in 5.

The content game isn't changing because of AI.

It's changing because of AI that finally understands the difference between your words and your voice.

What would you do with 10x the output if none of it cost you your authenticity?

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