12d • General Chat
FOCUS
Dan Martell is the Author of a Book Buy Back Your Time and has positioned himself as an online business expert so take that with as much salt as you choose.
But
He has something that I really love, which is an acronym for F.O.C.U.S
Follow One Course Until Successful.
I know for myself how hard it is to just do one thing. It's so hard, particularly for us as creatives. Our brains are so open to the opportunities creatively that come our way and it's so easy to be distracted by other things.
What that means for a lot of us is that we reduce the depth of our work by increasing the width of our work. Going deeper leads to faster growth.
How can we FOCUS?
One very steong way is to choose a single target audience to create work for - for now. Keep creating for the same type of people so the number of those types of people grows with each show.
Dean Jackson (One of my favourite marketers) says it like this - Choose a single target market at a time. Do it for them, then move to the next target market.
Prove it then move it.
Let me give you some examples of successful compaines just in my city.
Shake & Stir
Started as a schools touring company that grew over 20 years into a touring productions nationally and now internationally. FOCUS - Shakespeare adaptations that led to adapting other popular work. They are probably the leading indie company in my state.
Dead Puppet Society
FOCUS - puppets - crushing it. Started small and local, now a nationally known company.
Clint Bolster
FOCUS - Clowning / Masks
Tours experiences involving clown based masked characters to festivals, theatres. Is one of the 'go to' people for clowning in my state.
Woodward Productions
FOCUS - Shows with a taboo edge. A Very Naughty Christmas, Drunk Shakespaere style shows, Plied and Predjudice. Does shows that appeal to people who like bawdy humor.
The other thing they do:
They have a suite of shows that are repeatable. They do the same shows in rotation (this is another form of the FOCUS). Yes they are always developing somethign new, but the shows that work the best are assets they continue to sell.
What are you working on right now that is a resellable 'asset'?
0
0 comments
FOCUS
powered by
skool.com/self-produced-1889
Stop building your arts business alone! For indie producers on stage, on screen and online. Doing the work to grow our artistic business...together.
Suggested communities
Powered by