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15 min/day rule
A lot of people are out here overcomplicating everything for business owners. Business, lead gen, content, branding… it’s like we collectively decided things have to be difficult to be valuable (sometimes true, but not always). But let’s be honest, guys — as business owners, you’re already carrying a whole universe on your back. If every tiny thing becomes a 12-step process or a 33-step framework, you’ll burn out, shut down, get overwhelmed, and your revenue stops growing. (And we don’t want that, right gang?) Here’s a little truth about business: Traditional marketing (cold calls, emails, outreach) = you chasing clients. A personal brand (online + offline presence) = clients chasing you. Which one is better? Neither. Having both is better. (Duh.) But here’s the problem: most people don’t have the time, energy, or mental capacity to do both consistently… so they end up doing neither. That’s exactly why I’m building something that is: A. Stupid simple B. Straightforward C. Only 15 minutes a day And since this community has been here since day zero, you get to watch me use my own system on myself before I ever sell it. My goal right now is simple: Build a personal brand that brings clients to me. I’m launching everything in a few weeks, and honestly, I’m so happy and hyped you’re here early. Stay close — this is about to get fun. 🔥
If you don’t brand yourself, someone else will—and you won’t like their version.
👉 Where are you currently letting others define your narrative? ( some good food for thought 🥗)
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If you don’t brand yourself, someone else will—and you won’t like their version.
The fear of public judgement
Hi friends! A lot of you came here from Imperium Academy, and by Week 2 you’re asked to share your vision board and inspiration figures. When I made mine, I noticed something — I felt nervous to share it with 25,000+ strangers. So I asked myself: why? The fear of public judgment is real. And as more entrepreneurs step into personal branding, that fear only grows. Putting yourself on a stage with millions of eyes on you is bold — because you KNOW you’ll be judged no matter what. But this is what I realized: We’re not afraid of the things we believe in with our whole chest. We’re afraid of the things we ALREADY JUDGE in ourselves. It’s not the world’s judgment that scares us — it’s the possibility that others will confirm what we’ve secretly been telling ourselves. So how do you conquer that fear? You accept the parts of yourself you’ve been refusing to accept. That’s where fear hides — in the traits you avoid, the truths you feel ashamed of, the parts you punish. Sit with yourself and ask: Why don’t I want to accept this? What am I afraid it means about me? Where did this belief come from? Keep asking “why” until you hit the root. And when you find that buried part of yourself… don’t reject it. Love it. That’s how fear dissolves — through acceptance, not avoidance. Not by “killing off” the part you don’t like. Remember guys: energy can’t be created or destroyed — only transformed. (Physics: Law of Conservation of Energy) And the same applies to your shadow. Transform it.
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The fear of public judgement
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Creating a personal brand as a founder is imperative to your success - we teach how to do it in 15 minutes a day.
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