In this level of the Alex Hormozi Scaling Roadmap, we have nothing to sell and nobody to sell it to. Nobody knows about us. We are at the absolute beginning of our business journey. In Level 0, we will address all of these issues. We will come up with our initial product offering, we will begin to tell people about it, then give it away for free to get some testimonials. With no staff or help. We're starting out on our own, and we're laying the groundwork for what is to come.