Hi Im Nevins / NorthBaliLights

Hi, I’m Nevins, also known online as North Bali Lights.

I started my career in the nightlife scene as a photographer, then moved into videography, content creation, and eventually social media management across different parties and events.

Recently, I started my journey as a DJ, and now I’m also stepping into the world of promoting.

Last Thursday, I sold my very first table.

And honestly, it felt good.

Not just because of the financial side, but because I finally understood something I had only seen from the outside:

“Oh… so this is how my promoter friends feel when they sell a table.”

It’s natural to see other promoters as competitors, especially when everyone is fighting for the same crowd. But once you become a DJ, an event organizer, or actually start working behind the scenes, you realize just how vital and important promoters really are.

And this is where I think the industry sometimes gets it wrong.

If you’re an event organizer and you demand exclusivity from your promoters, you can actually end up limiting the business instead of growing it.

Because one of the easiest ways to bring clients into nightlife is from one party to another.

A client might come to your party tonight, another party tomorrow, or even another party later that same night for an afterparty.

That’s not necessarily competition.

That can be a symbiotic relationship where everyone grows together.

Think of a promoter like a store with multiple products.

A promoter can present different parties, different venues, different DJs, different vibes, different prices, different gimmicks, dancers, and experiences.

But ultimately, the client chooses what they want.

Yes, we can recommend something. But we should be confident enough to recommend a party that actually fits what the client is looking for — whether that’s the music genre, the crowd, the atmosphere, the budget, or the type of experience they want.

And even if two parties happen on the same night, there’s nothing wrong with being honest.

Tell them:

“This party has this kind of vibe.”

“These DJs play this style.”

“The crowd is like this.”

“The price is this.”

“This venue is more intimate.”

“This one has dancers.”

“This one is more focused on hip-hop.”

“This one is more Afrobeats.”

Then let the client choose.

Because at the end of the day, a promoter’s job shouldn’t only be to sell a party. It should be to connect the right people with the right experience.

And maybe this is something the nightlife industry needs to remember:

You don’t have to lose for someone else to win.

When promoters, DJs, event organizers, venues, and creators understand that, we stop fighting over the same piece of the pie and start making the pie bigger.

I’m still new to this side of the industry.

But selling my first table made me understand promoters a little differently.

And honestly, I have a lot more respect for what they do now.

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Hi Im Nevins / NorthBaliLights