Before we dive into it, here's the proof of what I'm about to tell you works: I use this EXACT strategy to book 20+ meetings per week in some of the most difficult niches for each of my clients and my own Agency This post will be broken up into 3 sections, So stay tuned for upcoming 2.... 1. Sales Assets 2. The Outbound Setup 3. Backend Operations This is not just a thread on cold email. We will cover everything needed for THRIVING as a B2B company in 2024 Let's start with sales assets. 1. Sales Assets? Sales assets are ASSETS that can be leveraged to help make you more SALES. Pretty simple right? Haha, well it's obviously much deeper than that. In 2024, having strong sales assets is more crucial than ever. Having strong sales assets will AMPLIFY your offer. With most offers being sophisticated nowadays, leveraging unique sales assets gives you an edge over the competition as it gives you a chance to differentiate your offer from the rest of the market solutions. The more sophisticated your offer is, the more crucial having good sales assets in place will be Gone are the days of ripping meetings with a "We'll increase you KLAVIYO rev by 30% in 90 days" Most offers are commoditized, you must separate yourself from the rest. -- -- EXAMPLES OF SALES ASSETS: Sales assets come in many forms. VSL's, sales letters, landing pages, short Loom videos, mind maps, case study, breakdowns.... the list goes on. Anything that gives your prospects value while displaying your expertise/social proof is a sales asset For example, you are reading a sales asset right! This Document has not only shown social proof, but also displays our expertise in booking meetings thru leveraging outbound, sales assets, and creating systems. Leads WILL come my way because of this sales asset. Anyways..... We'll cover the 4 main sales assets we can leverage for you B2B offer to convert more outbound AND inbound leads: 1. Landing Page 2. VSL 3. Social Presence 4. Sales Letters Each is CRUCIAL to have in place when marketing your offer.

Before we even dive into how to be pro at closing your prospects and how to use those 5 levels of commitment. We have to understand what 5 levels of commitment even is??? So, we have 5 levels of commitment that we present to our prospect during the call. #1 Being Paid in full, #2 Payment plan, #3 Deposit, #4 Scheduled payment and #5 Being committed to change. We present these 5 levels of commitment when we usually get hit with Money objections or Partner objections or we’re in the stage of closing them. These 5 levels of commitment will determine whether your prospect will be able to afford your services/products right away or we might need them to go through 5 levels of commitments in order for them to work with us. Now that we understand what 5 levels of commitment even is let’s see how it works Btw, If you want my 101 Sales script doc on Partner Objections and Money Objections and how to handle them, that has helped me closed the most uncertain clients and get them to pay me in full!. Then, Comment "Objection" and I'll send you the doc right away for free :) Anyways let's get into level 1 commitment which is..... 1) Paid in Full (PIF) First, start by pitching them on paying in full (PIF). The reason for this is that you want to "sell them downhill" if there's an issue. If you're always pitching them a payment plan, the best outcome you'll get is the payment plan. However, payment plans are still a win. Starting with PIF gives you a higher ceiling to work from. 2) Payment plan: What you can do is transition to a payment plan to PIF (Paid in full) by giving them any benefit of paying you PIF. Maybe there's an extra service or something like that or extra part of your product or better product. If you PIF or they get delivered in a shorter period of time but I can farm that payment plan into PIF right which is the key and that's a fantastic way for you as a sales rep or business owner to collect more cash. 3) Deposit: The next level of commitment we’re aiming for is a deposit. Now, deposits aren’t full sales, but they’re definitely better than nothing. What we’re trying to do is get the highest level of commitment we can on that particular day with the prospect. Sometimes it's a PIF (Paid in Full), sometimes it’s a payment plan, and sometimes it’s a deposit. The point is, we’re always looking to get the highest commitment possible out of that conversation.

#1 IT'S A GAME! Rule #1 is the most important one, and it's the one you have to buy into immediately. It's very simple. You may want to fight it, but regardless of what you do, it's a rule. And the rule is that money is a game. The great thing about any game is that no matter what game you play, you eventually get good at it. If I've never played chess, and you've played it 100 times, you're probably going to beat me. If I've played Monopoly 1,000 times and you've played it three times, I'm probably going to beat you. So the great thing about the money game is that it can be learned. -------------------------------------------------------------------------------------------------------------------------------- #2 Don't Be a Hater of Money Next, don't be a hater of money. If you hate money, you'll never get money. Why? Because money doesn't like haters. If you constantly say things like, "Money doesn't grow on trees" or "Rich people are this or that," money responds by saying, "You're right!" It's almost like if you go on a date with an attractive girl, and you tell her you don't like attractive girls that don't know a lot about philosophy. You say that all they care about is their looks, doing makeup, and working out. The girl's response is, "Dude, I put on makeup and I work out every day to stay in shape. But I also like other things in my life. But you know what? You're right. You're not attracted to me and I don't like you." She then goes and finds another guy that says, "I like a girl that takes care of her body and skin, and puts on makeup. I like a girl that works out five days a week." She's attracted to that guy. So keep that part in mind, and don't be a hater with money. Now if you want more rules of making money, and how money can be attracted to you without you have to do anything Comment "RULES" and I'll send the whole doc your way for free!

If you want to get more qualified leads, & clients for your A.I Infrastructure Agency or any business Let me show you why you need to be branding yourself as an authority in order to close deals with new clients who already know, like & trust you. If you run paid ads, organic content immediately makes your paid ads more profitable. If you post organic content, paid ads immediately make your organic content more profitable. This is what I like to call “Content Acquisition Flywheels” This is where you take advantage of both paid and organic video content so that you can close new clients consistently & predictably. For anyone who has had a limited mindset about content and is worrying about views Just stop and just start a YouTube channel, if you make valuable content - your channel will grow. That’s why I spent 12 days, wrote 10 pages of doc, and in the progress of making the 1-hour AI infrastructure masterclass on YouTube And guess what? The video will nurture leads like crazy watch me wake up to a multi-seven-figure prospect in my DMs… JUST FROM CONTENT. I make my content to get rich, not famous; but you can do both. I aim for people to make multiple 5 figs from my videos so that it makes sense and they can justify paying me that in return. Content is free real estate and if you can attract thousands of people and make them money for free. They will happily return that favor. It simply makes sense

1) Don't think too much about: A lot of people get confused. They think the key with the follow-up is to not really mess it up but the only way you can screw it up is by not doing it. So better just make mistakes aggressively, try not to think too much into the minutia of it and just actually get the work done and just follow up with your prospects. 2) Cadence use cadence every follow-up where every 10 days we switch between calls, messages, and emails. So, 10 days of calls, then 10 days of messaging, then 10 days of emails. That way, we’re not overloading anyone with the same type of contact, but we’re still staying on top of things and getting a good response. Also, we should use time-blocking for prospecting. Basically, figure out the times in your schedule, when people usually don’t show up to meetings—times that don’t make you much money. For example, Monday mornings or Friday afternoons. Use those times for activities like asking for referrals or following up with people. The idea is that those are already low-value times, so replacing them with something more productive makes sense. If you block out that time and track what activities you do, then see what results you get and how much revenue it brings in, you can eventually work backwards and figure out how much money each activity could make. 3) Keep providing value Ryan Serhant a famous real estate broker extremely rich guy told a story that he follow - up with a lady for 9 years every single week for 9 years just keep following up keep providing value, some people think they're ignoring me or they don’t want to work with, no they're busy! anyways so she sold her a 15 million apartment making a half million dollar commission, and then three weeks later sold her a 16 million dollar investment property, making another half million dollars commission so over 9 years sending one email, probably took him five minutes a week right he made a million dollar commission! Money is there. You just need to go find it and hunt for it. If you’re not following - up your old lead list, or people you have talked to….