1️⃣ Core Action: Value Creation (Pick at least one each day)
(A) Create or refine one key Standard Operating Procedure (SOP)
(B) Document one critical process that reduces your business’s dependence on you
(C) Identify and improve one growth lever or revenue stream
(D) Address or resolve one constraint (bottleneck) currently limiting scale or valuation
✅ (B) Boom! I created this checklist.
✅ (C) Confirmed availability of arena for December pre-supercross event
✅ (C) Filed non-profit docs for We Sent It Foundation with the State of California.
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2️⃣ Team & Relationship Action (Pick at least one each day)
(A) Have at least one conversation empowering a key employee or strategic partner
(B) Strengthen or clarify management accountability or autonomy in one measurable area
(C) Nurture or expand at least one strategic partnership or referral relationship
✅ (A) Talked with strategic partner in Colorado
✅ (C) Reached out to prospective Rolex marketing partner in Michigan.
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3️⃣ Personal Growth & Perspective Action (Pick at least one each day)
(A) Spend 30–60 minutes reading or listening about creativity, history, M&A, or strategic insights relevant to your business
(B) Review one case study or valuation benchmark related to your target valuation
(C) Reflect on one personal or professional lesson learned today (brief journal note)
✅ (C) Talked with a former Honeywell exec; we discussed the importance of performing an exhaustive market survey before launching your start-up, to include parallel solutions found in similar industries, so that you can start without some barrier to entry and investors can invest confidently.
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4️⃣ Daily 'End-of-Day' Detachment Reflection
"I took deliberate, meaningful actions toward building a business worthy of an exit, and that's enough for today."