This is going to be just a very basic setup of a email marketing from template to send. I will walk you through the basics.

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Most companies don’t collapse overnight. They unravel slowly—cut down by a thousand small missteps. It might be chasing the wrong opportunities, overcomplicating what once worked, or losing touch with what customers actually want. This guide highlights ten common traps that have quietly dismantled well-known brands and organizations. Each section explains what happened, why it mattered, and what any business can do differently to avoid the same fate.